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Fuyuan Culture
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Travel Guide
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Bridging Spring Mountains, Tea’s Melody in the Qianling Peaks
2026-03-12
Author:
Gao Xiang
On March 10, the “Bridging Spring Mountains, Tea Flavors of Qianling – Anshun City Tea Brand Promotion and Qianling Tea Harvest Season Launch Event 2026” kicked off. Attendees included Wei You, Vice President of the China Agricultural International Cooperation Promotion Association; Jiang Lei, Wang Mengzhou, and Huang Jianyong, Vice Presidents of the Guizhou Tea Association; Liu Hua, Deputy Secretary-General of the Anshun Municipal People’s Government and Head of the Anshun Working Group of the Guangdong–Guizhou Collaboration Task Force; Song Zhengjun, Director of the Anshun Municipal Agriculture and Rural Affairs Bureau; Wang Nian, Secretary of the County Party Committee; County leaders Liu Denggao and Chen Kezhong; as well as business representatives from across the country, heads of tea associations from various prefectures and cities, and distinguished entrepreneur representatives from both within and outside the province.
In his speech, Wei highly praised the development potential of Anshun’s tea industry. He stated that Anshun boasts distinctive ecological advantages and a profound cultural heritage, providing an excellent foundation for expanding nationwide and reaching out to the international market. The China Association for International Agricultural Cooperation will actively leverage its strengths in resource integration to build platforms for exchange and cooperation for Anshun’s tea industry, offering support in areas such as technological empowerment, brand promotion, and market expansion—so that more high‑quality Qian tea can venture beyond the mountains and spread its fragrance across the globe.
In his speech, Wang Mengzhou pointed out that Anshun, as a key tea-producing region in Guizhou, has consistently adhered to a development philosophy that prioritizes ecology and quality. The scale of its tea industry continues to expand, and the influence of its brands is steadily growing. As it enters a new stage of development, Anshun will take this Tea Season launch event as an opportunity to further leverage its role as a bridge and link, fostering collaboration between government and enterprises and connecting production with sales. It will guide tea companies to deepen their focus on quality and innovate business models, using tea to boost industries and enrich local communities—transforming the tea industry into a green engine driving rural revitalization in Anshun.
In his address, Chen Kezhong explained that Guanling Autonomous County leverages its geographical advantages—high altitude, low latitude, and frequent cloud cover and mist—to prioritize ecological conservation and pursue green development. The county has established 20,000 mu of standardized tea gardens, with 13,000 mu already in production, spanning six townships and subdistricts including Dingyun, Yongning, and Shaying. The county has cultivated 12 tea enterprises and cooperatives, certified three enterprises under the SC standard, and registered 11 trademarks, including “Guanling Tea Industry,” “Dongguanling,” “Fanhuacha,” and “Fuyuan.” By 2025, the county’s total tea output is expected to reach 460.5 tons, an increase of 19.65% year-on-year, with a total output value of 150 million yuan, up 19.7% over the previous year. The tea industry is rapidly emerging as a green pillar for boosting local incomes and revitalizing the county—and as a golden hallmark of Guanling. We hope that entrepreneurs and investors from all sectors will come to Guanling and invest in the region, deepening cooperation in areas such as base construction, sophisticated processing, brand management, and the integration of tea tourism, so that the tea industry can truly become the “golden leaf” that increases farmers’ incomes and the “green engine” driving county-level development.
Song Zhengjun systematically outlined the policy advantages, resource endowments, and development plans of Anshun’s tea industry, while extending a formal invitation for collaboration to tea enterprises across the sector. Industry experts in the tea sector shared their insights and experiences on topics such as the development of the matcha industry and innovative integration of tea tourism, offering valuable perspectives for the transformation and upgrading of Anshun’s tea industry.
During the event, Tea Doctor (Guizhou) Biotechnology Co., Ltd., Guangzhou Chayijia Tea Industry Co., Ltd., the First Branch of Xixiu District Pinmingxiang Tea Shop, and Qingdao Zhengsheng Lin’s Tea House each signed purchase and sales agreements with Guizhou Fuyuan Tea Industry Co., Ltd., Guanling Dongguan Tea Planting Co., Ltd., Guanling Autonomous County Hengrui Agricultural Development Co., Ltd., and Guanling Autonomous County Zheng Xinjie Farm Co., Ltd., with a total contract value reaching 38.54 million yuan.
On the day of the event, there were also exciting tea-picking performances and hands-on tea‑making demonstrations. Attendees also visited the Keli Village Scenic Platform in Huajiang Town to check in for bridge‑tea tourism integration experiences and to sample Guanling’s signature teas.
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