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The key to the deep transformation of the tea industry lies in people.
2024-06-26
Author:
The emergence of Jack Ma has led the development of the Internet in China and changed the traditional business models of many industries; the emergence of Huang Guangyu has completely changed the sales terminal format of household appliances; the emergence of Niu Gensheng has completely changed the industry that can sell milk by raising a cow The scattered situation has created a giant in the milk industry. We look forward to the emergence of great entrepreneurs in the tea industry.
Big entrepreneurs make big businesses. There is a saying that "everything is man-made", and the tea industry is also the same. Although the traditional models among tea companies are almost the same, under the background of highly homogenized products and models, there are still certain differences in the scale and specific operating methods of tea companies. It's just that these differences are similar and cannot form a truly differentiated operation, resulting in tea companies unable to appear outstanding enterprises.
Judging from the experiences of Ma Yun, Huang Guangyu, Niu Gensheng and other figures, the material conditions for the achievement of a giant enterprise are not high. Now many tea enterprises are obviously richer than the giants when they started their own businesses. It's just whether the owners of tea enterprises can quickly make the enterprises bigger in the short term.
At present, many tea enterprises in the market are shouting the slogan of "listing". Bank loans, private financing, government support and other channels have been used one after another. Enterprises are not short of money but fail to grow bigger. Listing is the only hope and the only life-saving straw for such tea enterprises. Because the so-called large-scale tea enterprises in the market do not reflect the greatness of the business model, but the bubble is blowing up.
From the perspective of the development of other industries, it is possible to become a giant in the industry only if there are immortal tea companies. To achieve the sustainable development of the company, it is necessary to achieve the continuous profitability of the company, so as to achieve the continuous growth of tea companies. This requires the boss of the tea company to be a master of operation, with advanced market vision, advanced business model design ability, and the ability to shape the brand and market model, which can make the enterprise profitable in operation and make a small business well. Only then can it be possible to copy and expand the small business.
It can be seen that the great entrepreneur expected by the tea industry is not only rich in pocket to open a shop, but also that he can really make the tea shop profitable or change the terminal model to achieve profitability. The premise of the emergence of big entrepreneurs is that entrepreneurs have discovered a great business model, and it is possible to realize the development and growth of tea enterprises.
The emergence of large tea enterprises has the premise of the tea industry reshuffle. Some people like to use the word "shuffle" to make alarmist remarks. In fact, the tea industry is the same as other industries. To achieve "industry shuffle", there must be giant companies in the industry. Because the so-called "reshuffle" is to change the terminal format of this industry, just like the invincibility of "Gome" when it was launched, allowing the street home appliance stores to close one by one.
What will the market "shuffle" of the tea industry look like? Who will wash the cards of this industry? Where are the great entrepreneurs in the tea industry today? Where are the big enterprises in the tea industry?
It may not be difficult to shake the traditional format of the tea industry, but to change the livelihood of tea sellers in China, the giant of this tea enterprise must have enough terminal tentacles. The separation of production and marketing is the premise, the great tea company must be no tea mountain sellers, not tea manufacturers, only fixed-point purchase suppliers. The "greatness" lies not in how many tea mountain areas there are, but in how many terminal tentacles there are, including traditional formats and network terminals. In the final analysis, the above has to return to the "characters", or that sentence-only when the great tea industry entrepreneurs appear, can they expect to see the giant Chinese tea companies, and the industry reshuffle will not be empty talk.
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